Third Wave Coffee has launched a new initiative called Paperbacks & Pour Overs, designed to bring together coffee lovers and book enthusiasts in a welcoming space. The program will feature handpicked HarperCollins Discovery Sets at select cafés across the country.
These collections will include a mix of popular and bestselling titles from local and international lists, housed on dedicated bookshelves within each café. The selection will be updated regularly, offering customers fresh reading material to enjoy alongside their favorite brews.
The goal of Paperbacks & Pour Overs is to transform Third Wave Coffee’s cafés into cozy, inviting spaces where people can relax, read, and connect. The addition of books aims to spark conversation, encourage quiet reflection, and create an atmosphere of comfort for solo readers and book lovers alike.
“At Third Wave Coffee, we’ve always believed that our cafés are more than just places to grab a great cup — they’re where people pause, connect, and create,” said Rajat Luthra, CEO of Third Wave Coffee. “Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we’re excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we’re proud to bring them to life for our community.”
With this initiative, Third Wave Coffee aims to weave reading into everyday café culture, offering a perfect space where the timeless connection between coffee and books can thrive.
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