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Coffee innovation usually focuses on high-tech gadgets and fancy brewing machines. But Alan Phung, an entrepreneur from Chicago, is taking a different path. His idea comes from personal loss, his cultural roots, and a wish to make Vietnamese coffee easy to enjoy for everyone.
This June, Mai Coffee will launch the first-ever Vietnamese Coffee Pouches. These pouches work like tea bags and make brewing Vietnamese coffee simple—no special equipment needed.
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Alan Phung calls this style “Viet Super Coffee.” It uses Robusta beans, which have less acidity, a rich chocolate flavor, and more caffeine than the Arabica beans commonly used in American coffee shops.
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